How To Create Podcast Episode Images
Everything You Need to Create Podcast Episode Images to Promote Your Latest Podcast Episode (And Then Turn Them Into Video Previews)
Here at Wavve, we see a lot of podcast artwork and podcast episode images. Roughly somewhere between 20 & 30 episode promo images a day are uploaded into Wavve to be combined with audio for creating short promotional video clips.
Podcast episode images are an effective marketing tool on social media to promote your podcast episodes and attract new listeners. However, if you don’t have the best design skills, creating these images can feel like a daunting task. In this post, we will cover the most important elements of a well-designed episode promotional image and provide a few samples for you to work from. Then, if you want to take it to the next level, we will show you how to turn that graphic into an animated video preview like this.
Let’s get started.
First order of business. You are going to need a tool for creating that fresh design.
To create podcast episode images, first Choose a Photo Editor/Design Maker
There are a lot of image editing software programs available on the ole’ interwebs. Some are desktop applications (like Photoshop) and others are web based. Allow me to narrow the criteria of our search: I don’t want to download any software and I’m cheap. You too? Thought so.
That rules out any desktop applications and leaves us with quite a few (free) web based options.
Do you trust me? If the answer is no, skip to the next paragraph. Still here? Then go signup for Canva now. Canva is a simple, powerful, and free tool that offers drag-and-drop features and professional layouts to design consistently stunning graphics. Seriously, folks, it doesn’t get much easier than Canva. Everything you need to do to create a podcast promo graphic should be included in the free tier. Sign up. Now.
If you are reading this paragraph before completing the first. I get it. Trust takes time. Let me get our relationship off to the right start by gifting you this article: “9 Canva Alternatives with More Easy to Use Options”. That should give you everything you need to select a design/image editing tool.
Start With a template
You are not a designer. You know how I know? Because you are reading this post. I am not a designer either. Know why? Because I am writing this post. We’re in this together.
Let’s make it easy on ourselves and skip the design & creativity workshop. Remember all of those podcast episodes images I told you we had on our hands? Well… another gift to you:
These episode promo images perform very well on social media. Recreating your own unique version of one of these templates should be relatively easy within a tool like Canva.
Before that, let’s discuss the different elements that make these podcast episode images successful.
Choose an image size
Depending on where you will be posting the image, you will want to choose the proper dimensions for your image. Here are a few suggestions:
Twitter: 1280 x 720
Instagram: 1080 x 1080
Facebook: 1200 x 900
Start with an Image That Reflects the main point
Everything that you do around marketing your podcast should be centered around these two questions: Why should someone listen? and How do they listen? The first step in building your episode promo graphic is highlighting the why.
What is the main point of the episode? Is it a guest that you interviewed? Is it a specific topic or current event? Is it you? Regardless of what the topic is, there should be plenty of imagery available for that topic.
If you featured a guest on the episode, adding a headshot of the individual is a great first step. Not only does this help viewers get acclimated to the guest, but the interviewee will be more apt to help with social sharing if they are the focal point of the image.
If the podcast is about a specific topic or current event, there are plenty of places to find unlicensed photos that relate to the podcast discussion. Here are a few resources for great photos that are free for commercial use with no attribution required:
- Pixabay.com – Free Images
- Unsplash | Beautiful Free Photo Community
- Gratisography – Free, use as you please, high-resolution stock photos
- Pexels.com– Free stock photos
Clearly include the name/logo and episode title
I know… this seems simple, right? We see this step missed again and again. Especially for those that haven’t created a logo for their podcast (not required). This can be as simple as choosing a custom font and adding it on top of the image that selected. If you are using a design like Canva, you can also easily add a transparent background around the text so it doesn’t blend in with the image. See the example below that includes a gray background around the podcast title:
Add a quote
If you are doing your job as a podcaster, there should be at least a few very interesting discussion points within your episode. You shouldn’t have too much trouble finding a few noteworthy quotes, especially if you hosted a guest.
Adding a quote to your podcast episode image helps potential listeners not only understand what is being discussed but will entice people to listen to the full episode.
Remember, we want to remind people why they should listen to your show. If your goal is to educate, include a quote that highlights a little-known fact about your topic. If your goal is to inspire, include an inspirational quote that was said on the episode. If your goal is to… well, you get the point. Take a look at an example from one our favorite podcasts that uses Wavve to turn their promo images into short preview videos:
— Rich Take On Sports (@richtakesports) July 16, 2017
Include instructions on how to listen
At this point, we may be running out of real estate within the image so you may need to get creative with adding any more text. What you add here is really dependant on where you prefer to drive potential listeners to hear your show. Obviously, iTunes is the most popular destination for podcast listening but you may wish to drive listeners to your website or another popular podcast app.
Add podcast app images
Which podcast app images you display is up to you. For your convenience, the most recent versions of many podcast app icons can be found in this zip file download via Google Drive (Drop a comment if we missed any):
If you want to stay in the within the good graces of Apple, be sure to reference their Podcast Identity Guidelines.
Download & Share
Your Photo/Graphic design software should make it easy to download your image. Simply plug it into social media with the link to your episode and encourage sharing/engagement! We will hold the tips on this task for another blog post.
Go Next Level
Want to combine that fancy podcast episode image with an audio clip and create a promo video? Well, you are in the right place! Just signup for Wavve here and get started.
The Wavve Team