Podcasting saw its share of big changes in 2024, and we expect the industry landscape to continue to shift in 2025. We’ve outlined a few trends we think you should keep an eye on this year.

Video, Video, and More Video

YouTube and Spotify led the way for video podcasts in 2024, and don’t expect that trend to go away. Podcast listeners/viewers gravitate toward the format and the shift from strictly audio-based podcasting may be even more drastic in 2025.

Rapid AI Growth Will Continue

Artificial intelligence is here to stay and will play an even larger role in content creation and distribution in 2025. Expect more AI-generated podcasts, where AI assists in writing scripts, generating voiceovers, and even creating entire episodes. It’s hard to predict just how far AI will come this year, but expect leaps and bounds.

More Interactive and Immersive Formats

With the rise of voice-controlled assistants (like Alexa or Siri) and apps that allow listeners to make choices, interactive podcasts might become more popular. These podcasts let listeners participate in real-time, shaping the direction of the story or content.

Short-Form Podcasts for Short Attentions

Attention spans are shrinking, and potential listeners are busy. Snackable content has been around for a while and expect it to play out in the form of podcasts shorter than 10 minutes. Offering podcasts with shorter durations can help provide exposure to audiences who may not want to devote 30 or more minutes to listening.

Increasing Options for Monetization

More popular podcasts have no problem generating revenue, but there are ways in 2025 for the lesser knowns to earn as well. Subscription-based services are becoming more of the norm, and tools like dynamic ad insertion and crowdfunding provide opportunities to make your podcasts pay off.

Podcasts As Sources of Information

Late 2024 proved that many listeners are relying on podcasts to be a source of news. Audiences form a high level of trust with their favorite hosts, and many look to these podcasts to provide them with news, whether it’s accurate or not.

Great Content is Still King

All sorts of podcasting trends, industry changes, and frightening AI advances won’t take away from the fact that interesting, well-thought content is the key to podcasting success. If you’re podcasting in 2025, pay attention to everything listed above, but start by making sure you have excellent content. The audience will follow.

 

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