how to write a video script

Wondering how to write a video script? Congratulations! You’ve landed on the right page. 

Here’s a fun fact: 54% of people are more likely to share videos, compared to other types of content. Therefore, incorporating it into your marketing strategy is a wise move.

Video is the most engaging form of online content, and there are many different ways to use it. The options are endless, from long-form YouTube content to short TikTok videos. So, when it comes to the success of your videos, it all begins with a great script. 

You don’t have to be an expert writer to create the perfect video script. In fact, you only need to follow the proper process and keep a few essential considerations in mind.

To help you get started, here are the most noteworthy steps when writing a video script. 

5 Simple Steps in Writing a Video Script

1. Understand Your Target Audience 

a man doing research before starting his video script draft

The first step in creating a compelling video script is understanding who will be watching the video and the value they’ll get from it.

When researching your target audience, ensure you understand the demographics, not to mention their interest and pain points. This allows you to write a video script that genuinely interests them. Not only that, but it also helps you speak the language of your audience to make more relatable content.

2. Establish A Goal For Your Video 

What do you want to achieve from the video? Is there a particular action you want people to take after watching it? These questions answer your goal in writing a video script.

Once you establish them, you can begin drafting with this goal in mind. This keeps you on track to achieve the right outcome for your brand and ensures your video impacts your viewers.

3. Create a Brief and Outline When Writing Your Video Script

a woman creating a brief and outline for her script

The brief and outline are the blueprint of your project. Creating one will help you understand significant elements like the ideal length of the video and, if any, the budget your video requires.

When creating a video brief, ask yourself the following questions:

  • What is the topic of the video? (This must be clear to the audience.) 
  • What key takeaways will viewers get after watching the video? Does it add adequate value? 
  • Is the video innovative, intriguing, and downright punchy? There are millions of people online, so how does this video stand out?
  • What call-to-action (CTA) should the video include at the end? (64% of consumers tend to buy something online after watching an engaging video, so make your moment count). 

Start preparing the video script once you have established these main points.

4. Write Your Video Script 

It’s time to get down to business and write your video script section by section. This is the most crucial part of the process, which involves a few key steps and considerations.

Let’s break these down. 

Hook Viewers With A Strong Intro 

The average attention span of a human being is only 8.25 seconds. Any guide that teaches you how to write a video script will tell you the same thing: a strong introduction is everything. 

Hook your viewers in the first few seconds of the video so they don’t lose interest and stop watching. Posing open-ended questions or using open loops are helpful for this. 

Be Conversational 

Video scripts aren’t the same as writing a blog post or a college paper. They need to be more conversational and light so they sound natural when being read. 

Write videos the same way you talk. Make sure that you read over your script a few times out loud. Listening to your video script provides an entirely different experience than reading it in your head.

If you have time to spare, get creative and call a friend to watch as a trial audience. 

Consider The Video Element 

Conceptualizing a script is not only about the words used in the video. Instead, you need to consider the visual elements and incorporate them into your writing. The more detailed you get, the better. 

Make notes where there are visual changes, pauses, new characters, different shots, or scene changes. Including this in the script will give you a better grasp of the video content, resulting in a more successful end product. 

5. Edit Your Script 

a writer doing revisions for his written video script

We all know the complete power of a solid editing session. That’s why spending time editing your script to weed out any mistakes and anything that doesn’t add particular value is necessary.

As a matter of fact, it often takes about three different rounds to perfect your script’s final version. 

When editing your video script, it’s also important to pay attention to transition words. You want to use these between your different sections and ideas to guarantee your script flows nicely. 


To sum up, video is the ultimate way to engage with your audience. Everyone loves a fun, slightly quirky, well-orchestrated video clip. But in order to nail the assignment, prep work is key. 

Use the simple steps above to learn how to write the perfect video script. Given these points, take your time to consider the flow, what visuals and features to include, and how to engage best with your audience and encourage them to share with their own followers. 

To get started creating your first social videos, try Wavve for free today.

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