You probably already know how important it is to market your podcast on social media. But podcast promotion can be difficult. For one thing, the podcasting world has become enormous. It seems like every time you turn around there are 20 new podcasts, right? In such a saturated arena, it’s more important than ever to set yourself apart from the rest. Your social media marketing has to be unique, or no one will take notice.
Another issue is the inherent format of podcasts. Audio is amazing, but it’s definitely not a shareable medium. As a podcaster, you have to find a way to promote your audio content on platforms that are primarily visual.
In order to market your podcast in a way that’s unique and inherently shareable, you’ll need a handful of helpful tools. And, since most podcasters are working on a fairly limited budget, low-cost or free tools are a must. But there are so many services and programs (free and paid) that it can be overwhelming to even get started. Well, not to worry — help is here! We’ve compiled a list of our top picks for tools that will help you easily and successfully market your podcast.
Best Tools For Creating Images
Whether you’re marketing your podcast on Facebook, Instagram, or Pinterest, you’re going to want professional-looking episode images to share. If you need a full guide on creating podcast episode images, check out our guide here.
Thanks to a couple of user-friendly programs, you don’t have to be a graphic designer to create podcast episode images!
Canva is a graphic design tool that makes it easy to create logos, social media graphics, even business cards! Like most design services, there are both free and paid options to consider. With the paid option (Canva for Work) you get the added bonuses of saving your own brand kit and templates, optimizing your designs for different social media networks, and organizing your work into folders. You can also invite members of your team to collaborate on projects with you (and if you subscribe to Canva for Work, the number of members you can invite is unlimited).
Like Canva, Stencil is an image creation service that offers both free and paid subscriptions. As far as features go, Stencil and Canva are pretty evenly matched. But there are a couple of key differences. Canva supports team collaboration, a feature that Stencil does not offer. But Stencil is integrated with Buffer (a social media management platform that we’ll discuss later). This integration allows you to schedule the publishing of images that you’ve created directly through Buffer.
Best Tool For Creating Videos
When you’re dealing with content that is inherently audio, how do you share that content in video format? That’s where video tools come in! With very little effort, you can turn your podcast audio into videos that can be shared easily on social media.
When it comes to marketing on social media platforms, Instagram is one that you want to focus a huge amount of your attention on. But how do you market a podcast (something that’s purely audio) on Instagram (a space that’s all about the visual)? That’s where Wavve comes in! With our service, you can turn the audio from your podcast into animated videos — allowing you to share your content in a creative and visual way. The pricing for our tool ranges from free to $30 per month. You can choose which level works best for you based on how much content you’re creating every month.
Best Linking Tools
If you’re not taking advantage of linking tools, you should be. You can market your podcast day and night, but if people don’t have a convenient way of listening to your content… then they probably won’t. Enter: linking tools.
You want to use tools to make marketing your podcast easy for you… but you also want listening to your podcast to be easy for your followers. That’s why you need Wavve Links! This tool gives you your own mini-website that links to each podcasting platform, allowing your audience to listen on their preferred platform with just one click. It also automatically syncs your latest episode, so your website is constantly up-to-date. And here’s the best part: your Wavve Link is free to claim when you open a new account (or sign into your current one)!
Linktree is an Instagram-specific tool that allows you to bypass Instagram’s linking limitation. When you fill out your bio on Instagram, you’re only allowed to place one link, which prevents you from driving your followers to multiple destinations. Linktree provides you with one link that will direct your audience to a platform that houses any link you want to share. It’s easy, it allows you to house all of your content in one convenient location (links to your latest podcast episode, most recent blog post, etc.), and… it’s free!
Best Social Media Scheduling Tools
Social media management can be a full-time job in and of itself. The good news? There’s a wide array of tools out there to help you stay on top of your social media marketing game without spending hours a day doing it. Here are a few of our favorites:
Buffer is a social media management service that helps you manage all of your social media accounts in one place. This tool can help you plan and schedule your posts, engage with your followers, and analyze the performance of your marketing. And compared to similar platforms, Buffer features a much smoother, cleaner interface that may be simpler for some users to learn. It also has a lower price point than some other social media tools. You start with their free plan, which allows you to connect 3 social accounts and schedule 10 posts at a time, or upgrade to one of their paid plans, which start at $15/month
SocialBee is an up and coming social media management platform that features the unique ability to post to TikTok as well as the other top social media platforms. With a simple and engaging user interface, SocialBee allows for grouping posts by category as opposed to platform, making cross-platform posting a breeze. Featuring three different payment plans and a 15-day free trial, SocialBee is a tool any creator would be smart to sign up for.
Hootsuite is another social media management tool that is very similar to Buffer. The key strengths of Hootsuite? It offers the widest array of natively integrated social media accounts, and it supports the collaboration of large teams. These additional features also come with a slightly higher price tag (their plans start at $29/month)
Recurpost is an excellent social media tool for recycling your evergreen content. This service will automatically repost your older content, allowing you to increase your engagement and save yourself time. Recurpost has multiple plans that range from free to $50/month.
In the end, the best social media tool will be different for everyone. It all depends on your budget, your marketing plan, and what features are most important to you. It’s a good idea to take advantage of the free trials for multiple services — that way you can try them each for yourself before you decide which one is for you!
Are you ready to take your podcast marketing to the next level?
Start using Wavve today to create better social media content.