While there are various methods you can use to promote products on Amazon, the easiest is with audio tutorials.
You can generate substantial revenue if you know what you’re doing and use the best social media tools.
There are different channels you can focus on, several brands you can work with, and an array of content you can specialize in.
If you already know podcasting and like to teach, extending your skill set into an Amazon influencer strategy using audio tutorials can be an excellent medium to make money doing what you love.
Let’s take a look at the Amazon Influencer Program and how you can sell products using audio tutorials.
On Becoming An Amazon Influencer
Amazon offers an excellent program for influencers to earn commissions based on the products they sell.
There are various versions of this, like the classic Amazon affiliate links in your blog post strategy and hosting Amazon influencer live streams, for instance.
Amazon has been heavily promoting its influencer program. Thanks to the influencer industry growing to an expected $16.4 billion this year. Influencer marketing is massive, and as an influencer, Amazon remains one of the best partners and platforms.
In this case, it is because they offer some lucrative deals. They have many promotion options for influencers, not to mention the enormous product range to match any influencer and niche.
Here’s where you sign up for the Amazon Influencer Program and learn more about what it has to offer.
3 Effective Strategies for Using Audio Tutorials to Sell Products as an Amazon Influencer
Social media channels remain the most popular avenue for selling and promoting products as an influencer. And you might think being skilled in video or being famous on TikTok are requirements to become Amazon influencer.
But that is not the case at all.
One strategy you can use without any video editing skills is to sell products using audio tutorials.
Strategy #1: Understand What an Audio Tutorial Is
To begin with, an online tutorial is an effective way to build an audience and become recognized as an expert in your niche.
Audio tutorials are short courses in an audio format that you can use to explain a topic. They are just like podcasts, where you go in depth on a specific topic.
If you have an established audience, then you’re in a perfect position to use audio tutorials to promote products. Tell people the benefits, how to use it, what to watch out for, etc.
An audio course can also have multiple segments that make up an entire tutorial. Many influencers choose to sell these audio courses or provide them to their audience for free as ways to better engage.
They take less production work and can be launched quicker than full video courses.
Strategy #2: Promote Products Using Audio Tutorials
Once you have created your audio tutorials, you can use them as a channel to promote your products. Just like being a podcast influencer, audio tutorials work the same way.
The great thing about Amazon is that they stock a product for everything. This means you can find a relevant segment to promote products with your tutorials, no matter what your interest or niche.
You can also create audio tutorials based entirely on certain Amazon products. It can be about how to use a product or complete a task using a specific product.
Use the audio tutorial to mention how effective the product is in detail, then leave your Amazon influencer link to the item.
You can do this to promote products through Amazon’s affiliate program or work with other brands to promote their products.
Strategy #3: Use Live Streaming to Earn Commissions as an Amazon Influencer
A popular Amazon influencer strategy is to use live streaming on Amazon to earn commissions on product sales. This can be a great strategy if you are OK on camera.
If not, talk over photos of the product.
That’s where your audio tutorial can teach something related to the product or use the product in a tutorial.
Live video showing the product while you talk is the perfect balance for audio influencers to engage with shoppers, show products in action, and answer questions. It’s a fun, interactive form of video and a brilliant technique for online selling without having to show your face the entire time.
When an influencer goes live with Amazon, your stream automatically appears on your influencer storefront and the Amazon Live home page. This is the ideal platform to mention and promote specific products.
As a result, influencers can earn a commission through all qualifying products featured in the live stream.
Amazon Live is a unique way to promote products, thanks to the different shopping features the platform offers. This includes segments like live promotions, product highlighting, and chat to engage with your audience during your streams.
And when you are ready to show your face and go into full-on video production mode with lights and everything, you will be in the best position to do so.
Doing More With Influencer Audio Tutorials
If you’re an influencer creating audio tutorials, there are methods you can use to diversify your content strategy. Simply put, you can take your tutorial and repurpose it in different mediums to help you cover more channels and make a more significant impact.
For example, include the points you cover in your audio tutorial to create a podcast. Then after that, use your podcast to promote your audio tutorials about related products on Amazon.
You can use a tool like Wavve to turn your audio content into easily consumable short videos. These videos are ideal for sharing on social media platforms, as well as helping you drive Amazon sales.
To sum up, joining the Amazon Influencer Program is a highly effective way to sell products and expand your revenue streams. The advantage of using Amazon for selling is that it offers a wide range of products to match any tutorial, audience, and niche.
Use these tips to create a simple yet compelling influencer strategy based solely off your audio, and teach your way into a growing audience on a powerful new platform by leveraging audio tutorials.
I’m the CEO of Wavve. I love encouraging creators and entrepreneurs to share their stories and lead with purpose.