Promoting Your Podcast on Instagram

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Promoting Your Podcast on Instagram

Tips For Promoting Your Podcast on Instagram From Podcasters That Are Doing It Right

Having added 100 million new monthly active users after just a month since reporting a new figure, Instagram is growing at an incredible pace with 800 million monthly active users. Even more impressive? 500 million of those users are active on a DAILY basis (Techcrunch). If you are a podcaster trying to reach a new audience, Instagram could be a great channel for promoting your podcast on Instagram.

The attributes that make Instagram is such a unique social media platform also make it difficult for podcasters to leverage it properly for promoting audio content. For starters, it’s solely based on posting images & videos (not text posts, articles, or links). Instagram also has notoriously protected their API which makes scheduling, automation, and spamming very difficult. This has resulted in a rare social media experience (in today’s standards) that actually feels authentic and engaging.

While it doesn’t seem intuitive for promoting audio content, many podcasters are having success garnering attention through Instagram and engaging with listeners. We caught up with a few of our podcast users that are promoting their podcast on Instagram and sourced a few tips & tricks if you are trying to up your Instagram game.


The Nothing Personal Show is a podcast featuring  “2 friends reflecting on their observations in life, both the good and the bad” and is beginning to experience solid growth & listener engagement after only a few months of promoting their podcast on Instagram (@the_npshow ).

You can see quickly in their profile that they are posting different types of images/videos to stand out on Instagram and attract listeners by focusing on specific topics. For every episode promo image or audio preview video, they are also posting two images that relate to the discussion they have on the podcast (whether it be food, fashion, personal photos, etc.). This makes for a refreshing profile that doesn’t feel 100% about podcast promotion!


Podcast on Instagram



More and more, social media is turning into a tool for branding & engagement rather than purely for reach. This is important to understand when promoting your podcast on Instagram. Your goal should be to have meaningful interactions with followers, not just promote your content. Thanks to Instagram preventing the use of bots & automation, Instagram comments can be a very personal way to interact with listeners & fans.

The Nothing Personal Show takes the time to personally respond to almost every comment made on their posts. Yes… ACTUAL engagement on social media!! #Winning.



The Dan & Kody Podcast doesn’t need much of an introduction!  They are one of our favorite comedy podcasts and are crushing it when promoting their podcast on Instagram. Dan brings up a great point and one that many novice Instagrammers miss: Hashtags.

Yes, hashtags can be abused… but when used properly, they can be one of your best tools for reaching new followers on Instagram that are interested in the topics you discuss. Did you know posts with at least one Instagram hashtag average 12.6% more engagement than posts without a hashtag?  Don’t leave that 12.6% percent on the table.

Jamming a bunch of random hashtags into your post isn’t the right answer. You need to be strategic about your hashtag use and ensure that your target audience is searching for them. One of our favorite tools for generating hashtag ideas is is a free tool and makes it easy to find hashtags related to certain keywords. You can even select multiple hashtags and copy them to your clipboard!



Leslie McDermid knows a thing or two about social media success. She is the owner at The Social Launch and offers social media strategies, consulting and management for your business. Leslie also hosts The Social Launch Podcast and is doing a great job promoting her podcast on Instagram (and other social channels).

She brings up a great point about scheduling and posting. It’s important to be consistent when posting to Instagram.

Unfortunately, Instagram mostly requires you to post images or videos from your mobile device. However, you may create content (like Wavve videos) on your desktop that you want to share on Instagram. Luckily, we found a few (freemium) tools that can help you get this content on The Gram:

BufferBuffer is a social media scheduling tool that allows you to schedule social posts to a variety of networks. Buffer can’t directly post to Instagram from a desktop but it comes with a handy mobile application that you can install on your phone. This makes it easy to schedule a video or image post for Instagram and load it into the Instagram Mobile application when it’s ready to be shared.

Gramblr – is a desktop application available on both Windows & Mac which allows you to post images or videos directly to your Instagram account from your computer. It’s a free tool!

Old School Email – This isn’t the sexiest solution… but it’s easy. With your desktop email application of choice, send an email to yourself with the image or video you want to post included as an attachment. Open the email from your mobile device and save the media to your camera roll. Then it will be available when posting to Instagram.

(Pro Wavve Tip) MMS Text Feature – If you are using Wavve to turn audio clips into branded videos for Instagram, be sure to use our new MMS Texting feature which will deliver your created video directly to your mobile device.

Major 🔑 From The Dan & Kody Podcast!

Keep in mind, scheduling and auto-posting/commenting are two different things. There are loads of services & products out there that promise to 10x your Instagram Following with automation.

These “bots” automate commenting, likes, following/unfollowing, etc, and give the appearance that you’re active on Instagram 24/7. Many of these bot services are in violation of Instagram’s API terms of use and by using Instagram automation tools, your brand can be also in violation of Instagram’s terms of use.

Instagram is not a get-rich-quick platform. While some of these services may inflate your followers, they won’t add actual value to your audience. Your best bet is to take the time and engage with your audience via Instagram manually. Alternatively, you can hire an assistant or social media marketer to help you.


☝️😊 Great advice from Dom Garrett of The Debate The Slate Podcast

It’s easy to get lost in all of the marketing, social media promotion, SEO, and all of the other marketing activities available to help grow your podcast. Don’t forget… none of this matter unless you are creating high-quality content!


Thanks Dan & Kody 😊

If you are looking to share clips from your podcast on Instagram so your followers can get hear a taste of your show, you are in the right place! Wavve makes it easy to pull audio from your show and combine it with an image, soundwave animations, and text to create social videos like this:

Need an easy way to turn audio into video marketing content for social media? Visit our website to see how Wavve makes it easy to turn audio into custom-branded, animated videos for social sharing. Create a free test account or get started with a custom template using a Premium Plan.

Have questions, ideas, or want to chat? Drop us an email or find us on Facebook or Twitter @wavve

Keep Talking,

The Wavve Team

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